About Us (Brand Ethos)


BMW Bird Automotive is a part of the Bird Group which is amongst the largest industrial conglomerates in India. Bird Group's core businesses include Retail, Travel Technology, Aviation Services, Hospitality and Education.

At Bird Automotive we believe in highest level of customer satisfaction, which actually shows in our Customer Satisfaction Index measured by BMW.

We have an extremely high focus on customer loyalty, where customers who buy with us continue buying and referring friends and family to us. Our business is based on long lasting customer relationships.

At Bird Automotive, we leverage Bird Group’s strengths and provide our BMW customers an opportunity to experience the Group’s premium hospitality services such as charter services, hotels and aviation through loyalty programs. Here our BMW customers can avail attractive discounts and avail our hospitality services which are exclusively available with Bird Automotive.

Bird Automotive is also the only BMW Dealer to have tied up with DLF Golf Club, one of the most premium Golf club communities in the country.

Since premium is an area we focus on, we are the only BMW dealer in Delhi NCR present in one of the largest malls in India, the Ambience Mall Gurgaon, which is an apogee of lifestyle distinction. Since Gurgaon is the hub of corporate houses, for the convenience of our customers Bird Automotive also offers an outlet at the industrial development colony near Sector 14.

Bird Automotive has redefined retail with innovative strategies. We understand the growing affluent Indian consumer market by all its dimensions.

At Bird Automotive, we Imagine, Innovate and Inspire:

  • Imagine – We imagine, but we do not let boundaries and paradigms limit our thinking. Imagination leads to new ideas and new ideas lead to innovation
  • Innovate – Not for the sake of innovation, but we make a real difference to the product and service we offer and the manner with which we deliver.
  • Inspire – We inspire ourselves and others. Through innovation and application we set new standards to measure ourselves.

Since our customers are of prime importance, Bird Automotive also has expansion plans in Gurgaon in the near future to cater to our customer base and provide better experience, services and consequently strengthen our relationships with our customers.